I was recently given the task to create a “stock watchlist” for users to track stocks that are interest in. Users can determine if they want to watch a particular stock price movement, this will help the user determine their next investment. I looked at how 2 competitors designed their own stock watchlists and found that, they had two components:
1. A stock watch list
2. An alert component
However, these 2 components where not connected, they were treated as separate inputs.
Problem
In order to get alerts on a stock the user has to take too many steps.
The user has to
1. create list
2. add stock(s) to list
3. go back to home screen
4. create alert for the specific stock(s)
See video of what one competitor did for their stock watchlist.
Solution
Eliminate the amount of steps the user has to take to reach their goal by making the watchlist and the alert in one, instead of separate inputs and outputs. This will make the user experience better and easier.
See video of final draft presented to stalk holders.
Why am I proud of this project?
I put myself in the users shoe, to see how I could make the goal of the user task more easier for them to complete as the aim is the have the user enjoy your product.
Even though my stalk-holders just asked for stock watchlist, I went beyond this and took the initiative and added an additional component based on my research - the alerts. Adding this, I saw a missing which I improved on.